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Business Administration Concentration

Personnel Organization Management

Personnel organization management area focuses on the management of human resources which is deemed to be a critical part in business management. The relative importance of human resources to capital resources is ever-increasing in rating the results and competitiveness of a firm. Especially, the constant innovations of Korean firms after the mid-1980 are enhancing their importance in productivities.

Personnel organization management is widely divided to organization management, human resource management, and industrial relations. Organization management is again divided to organizational management which concerns the characteristics and roles of an organization member and organizational theory (equivalent with principles of organization or principles of macro-organization) which deals with organizational structures and systems.

Courses for personnel organization management of Chung-Ang business school are Organizational Behavior (sophomore spring semester), Organization Theory (sophomore fall semester), Human Resource Management (junior spring semester), Compensation Management (senior spring semester), and Industrial Relations (senior fall semester). Students are not required to take these courses in order, but easier comprehension of this area is possible if students take courses from organizational behavior to industrial relations.

Roles of Firm Manager and Human Resource Management Specialist

The importance of human resource management (including industrial relations) is rapidly growing. Therefore, any firms without acquiring or nurturing human resource managers would experience tremendous loss. For the past 20 years, Korean firms have experienced management difficulties due to frequent labor-management problems and high wage increase rates. Plus, with the advent of IMF financial crisis, hundreds of Korean firms have been bankrupt. With these experiences, demand for human resource managers is rising in firm management and consulting areas.

- Organization Theory
- Organizational Behavior
- Human Resource Management
- Compensation Management
- Industrial Relations


Today, marketing has become a very essential and complementary factor for the firms' major purpose, creating profit. Understanding customers' needs and analyzing the market environment to create maximum and sustainable value, marketing is said to be the closest to the customers.
Marketing curriculum is designed to give the maximum real-life experiences and principles to the students who are planning to contribute their talents in marketing field. The curriculum is divided into three parts. First is the basic marketing course (sophomore spring semester) which explains the fundamental principles and methodology for marketing design/planning.
In the second phase, marketing research and consumer behavior are available to learn and apply the methodologies for actual marketing activities. These courses help students to bring out strategic points, environmental analysis, and customer knowledge/understandings.
Lastly, students can take marketing strategy, international marketing, promotion management, etc for practical applications. In this stage, students will be able to plan, execute, and control actual marketing strategies. This stage provides and analyzes wide range of case-studies and practices of processes of drawing practical marketing strategies.
If these courses are successfully taken, students will be equipped with flexible minds and abilities to face any real-life marketing activities.

- Principles of Marketing
- Consumer Behavior
- Marketing Research
- Promotion Management
- Marketing Strategy
- Global Marketing Management
- Marketing Channel Management
- Product Management

Management ScienceㆍOperation Management

Managerial decision making problems are usually constructed with complex integrated problems based on the extensive amount of direct/relevant information. For rational decision makings among situations such as these, it is critical to develop a scientific and systematic way of thinking, equipped with various decision making tools.
Management science and operation management areas carry the needed abilities suggested above. They provide methodology for rational and objective decision making based on practical data and situations. More specifically, these courses aim nurture rational decision making abilities based on quantitative methodology and empirical logical structures rather than on abstract and vague logic. Moreover, these areas deal modeling issues, which is to summarize complex situations and set a basic way of thought, and find optimal solutions and evaluation methods for various decision making problems defined by each models. Beside these, courses also aim to divide operational and production-level problems by their type and to study how scientific decision makings specifically solve these problems.
Knowledge and methodologies studied in management science and operation management areas can be applied not only in the decision makings of production processes but also in marketing and finance areas'.
For successful course completion, students need in-depth understanding of the core business courses. Especially, the fundamentals of principles of economics and data summarization and probability and its application of business statistics must be studied carefully beforehand.

- Management Science
- Operation Management
- Management Information Systems
- Supply Chain Management

Management Information Systems

Management Information Systems area focuses on how to collect, process, store, distribute, and utilize information for efficient, swift, and flexible business performances in erratic external environments. Some people regard the area of computer technology; however, this is not true. Of course, one of the main objectives for this area is to familiarize various computer technologies, but it cannot be the absolute objective. Computer is just a tool to accelerate business objectives. Thus, the ultimate goal of this area is to integrate business and computer technologies for maximization of business performances.
Courses for Management Information Systems are introduction to Management Information Systems, integrated data management, data information management, data communication, and system analysis and design.

- Management Information Systems
- Integrated Data Management
- e-Business
- System Analysis and Design

E - Commerce

Before the new curriculum of 2002, commerce major had been existed for 30 years, and it has been nominally gone for now. However, it clearly exists in academic sense. Therefore, if students want proceed to graduate school, commerce major exists.
Traditionally, commerce major is divided into three specifics such as international commerce, international economics, and international management. Especially, international commerce or trade business is a key study in this area, because it is a study of every step of exportation and importation; establishment, execution, and closure of international sale contract; international commercial practice; legal principles.
Commerce area of Chung-Ang business school has recognized curriculum consisting various courses such as Introduction to International Trade, International Commerce, Global Cyber Trading Practice, International Contract and Mercantile Customs, International Trade Settlements, International Trade Law, International Transportation, International Business Claims, Marine Cargo Insurance, and etc. Students who tend to build strength in commerce should take Introduction to International Trade and International Commerce in freshmen and sophomore year respectively. For students preparing for customs agent or commerce areas, the school recommends to take every course following the designated course year.

- Introduction to International Trade
- International Commerce
- Global Cyber Trading Practice
- International Contract and Mercantile Customs
- International Business Claims
- International Trade Law
- International Transportation
- International Trade Settlements
- Marine Cargo Insurance
- International Commercial Arbitration Theory

International Management

International management is becoming more and more important due to the recent advents of international economy and multinational corporations. Following these trends, CEOs or local managers' abilities for managing international business issues are deemed to be critical not only in developed countries but also in developing countries.
International management area is widely divided to international strategy and international finance. Proper takings for this course area would be to take international management (sophomore fall semester) as basic prerequisite then to take multinational corporation management and international management strategy. For financial management of multinational corporation management, international financial management can be taken only after taking foreign exchange course (junior spring semester).

Recently, corporations are continually faced with worldwide competition paradigm and market openings under WTO system. Needless to say, they are required to transform to the following situations. Therefore, it is a period where firms should be prepared for global competitions of 21st century and to actively react and design efficient international management strategies.
Thus, acquiring international business perspective is required for the future national CEOs, and students should understand the dynamic international business environment and acquire theoretical structure of strategic analysis, international business strategies, international financial strategies, etc.

- International Business Management
- Multinational Corporation Management
- Foreign Exchange Theory and Practice
- International Financial Management
- International Business Strategy


Accounting can be represented as a language of business management as it bridges the firm with external stakeholders around the firm. The objective of accounting focuses to provide financial information useful to the firm and the firm's external stakeholders. Moreover, accounting is a study of a system calculating and providing information related to the firm. Accounting is divided by the subjects and the objectives of receiving and providing the financial information to Financial Accounting, Cost/Managerial Accounting, Corporate Taxation, Auditing, Accounting Information System, etc. Accounting course sequence of Chung-Ang business school is as follows:
Intermediate Accounting I, Managerial Accounting and Taxation in spring semester and fall semester of sophomore year respectively. Advanced Accounting, Auditing, Accounting Information System, and Corporate Taxation in spring semester of junior year. Advanced Managerial Accounting and Auditing in fall semester of senior year.
The school strongly recommends all business students to take Intermediate Accounting I and Managerial Accounting.

- Intermediate Accounting I
- Intermediate Accounting II
- Advanced Accounting
- Financial Accounting Practices I, II
- Cost Accounting
- Managerial Accounting
- Advanced Managerial Accounting
- Taxation
- Individual Taxation
- Corporate Taxation
- Tax Accounting Practices
- Auditing I
- Accounting Information Systems
- Auditing II
- Business Law
- Note and Check Law


Because every firm or organization can only have limited resources, their decision makings are defined as countless trade-offs between specific objectives, and in most cases, these specific objectives are conflicting. Therefore, for a firm to achieve long-term vision and goal, it is important to have principles in prioritizing these conflicting specific objectives and to share these principles among decision makers of the firm. These principles are commonly called strategy, and thinking based on these principles in every decision making is called strategic thinking ability. What strategy courses nowadays are focusing are strategic perspectives and thought-process in every cases rather than making strategies based on certain methods or analyzing internal and external information of the firm. Therefore, StrategyㆍManagement courses is not to nurture generalist who does not specialize on anything but to produce general management specialist who understands in wide range of business areas with firm-perspective.
StrategyㆍManagement course requires understandings of integrated trade-off synergy effect caused between various areas of business; therefore, for efficient study, students are recommended to take basic courses of each business areas such as marketing, human resources, principles of accounting, financial accounting, operational management, and organizational management.

- Strategic Management
- Entrepreneurship and Venture Management
- Social Responsibility and Business Ethics

EconomyㆍInternational Economy Area

- Micro Economics
- Macro Economics
- vInternational Finance and Economics
- International Trade Theory
- Doing Business in China I, II

Business Communication Area

- Business Communication I, II
- International Trade English
- Advanced International Trade English

Entertainment Area

- Entertainment Management

Core Business Course

Objectives of core business course are to develop basic knowledge of each business areas for efficient understandings for numerous courses further on.
Therefore, every business student must take 6 core business courses (3 credits each, totaling 18 credits). Moreover, because the actual business curriculum starts from sophomore year, the school recommends students to take these courses during freshmen year.

- Principles of Management
- Principles of Economics
- Principles of Accounting
- Business Statistics

Chahm Seminar

Chahm Seminar is a special supplement for the lacking relationships between the students themselves and the relationship between students and professors. Therefore, its objective is to reinforce formal curriculum for better Chahm education ideology with genuine guidance, harmonization, trust, and in-depth knowledge of business.

Specifically, every business professor runs seminars with diverse topics of their choice with junior and senior students. These seminars have been opened since 1995, and students can choose their choice of topic and receive special education and future advice from the professor.

Graduation thesis is exempted when students take 3 credits of Chahm Seminar. Chahm Seminar can only be taken 1 credit per semester.
Please take note: Chahm Seminar is not included in the 63 major credits of business major students. Moreover, for the purpose of Chahm Seminar, students with other majors or double-major are not allowed to take it.

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